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What must licensees do with information obtained about a client from their firm?

  1. Share it with other clients

  2. Hold it in confidence

  3. Publicly disclose it

  4. Use it for marketing purposes

The correct answer is: Hold it in confidence

The correct answer is that licensees must hold information obtained about a client from their firm in confidence. This is grounded in the ethical obligations and legal duties that real estate professionals have towards their clients. Confidentiality is a fundamental principle in the client-licensee relationship, ensuring that sensitive information shared by the client remains protected. Licensees must adhere to privacy laws and professional guidelines that dictate they cannot disclose or misuse their clients' private information without explicit consent. This confidentiality fosters trust between the client and the licensee, essential for a successful real estate transaction and ongoing client relationships. Understanding confidentiality in this context emphasizes the importance of maintaining a professional standard in real estate practices, differentiating the responsibilities of a licensee from other potential actions that could violate a client's trust or legal protections.